News

Let’s reduce returns and take care of the environment!

The most common reason for returning clothes bought at byinsomnia.com/pl/ is choosing the wrong size. A return isn’t just an unnecessary disappointment for you after receiving your order, and the ...

Trading snow for pastels: the new spring collection at By Insomnia

What a winter that was! Even the oldest mountain folk barely remember such long months of snow and frost. :) We think we’ve all had enough of those “winter pleasures.” With huge relief and joy, we...

Colors of autumn – fashion painted by nature

After a capricious summer, easing into autumn doesn’t feel so overwhelming anymore. Autumn has its wonderful sides, and my favorite is the chance to build layered outfits and discover the collectio...

14 years have passed – or how one day changed everything…

Good ideas often come to you when you least expect it. That’s exactly how it happened this time. The idea of creating my own brand came to me in 2011. I already had experience selling Danish brand...

Which dress is right for me? A short guide to by Insomnia styles – part 1

Real summer weather has finally arrived! Even though the start of the season didn’t spoil us with sunshine, now we can finally reach for light, airy dresses that add energy and ease to our days. At...

The magic of a dress. A short guide to by Insomnia styles - part 2

Here’s another installment of our guide to by Insomnia styles. Discover more dresses with the moth on the label that are worth getting to know and matching to your taste and figure.ALANAThis style ...

Heading into autumn – it’s going to be beautiful and comfortable...

September is usually when we’d unveil our new Autumn–Winter collection. This year, though, we decided to break from that pattern. In line with current market trends, we want to surprise you more of...

The birth of a style – a look at our designer’s work

Have you ever wondered what it’s like to work on a new dress or pants style for a brand like by Insomnia? All of our designs are created by Marlena, who has designed hundreds of original styles bea...

Where else but Poland – how it all began and still continues, locally...

When the idea of creating the by Insomnia brand came up almost 15 years ago, it wasn’t just bold — it was also groundbreaking. Back then, there was still a widespread belief that for something to ...