Which dress is right for me? A short guide to by Insomnia styles – part 1
Real summer weather has finally arrived! Even though the start of the season didn’t spoil us with sunshine, now we can finally reach for light, airy dresses that add energy and ease to our days.
At By Insomnia, we believe that every woman — regardless of age or body type — deserves a style that makes her feel beautiful and comfortable. That’s why our dresses are diverse and inclusive — among them you’ll find both timeless classics and cuts inspired by the latest trends.
If you’re wondering which dress will suit you best, we’ve put together a short guide to this year’s hits. It will help you find the style that best highlights your look and personality.
MEGAN DRESS — the classic of all classics
This style has been with us for years and appears in every collection. The MEGAN DRESS has seen many versions — in different lengths, dozens of colors, and with or without pockets. Its signature features are a generous, relaxed neckline gently sloping off the shoulder, a cut that tapers towards the hem to subtly slim the silhouette, and a comfortable length, usually just below the knee.
Who is it for?
If you’d rather not bare your whole shoulders, you value comfort, and you love cuts that visually balance the proportions of your figure — the MEGAN DRESS will be a perfect hit.
DEVEN DRESS — minimalism and ease
The DEVEN DRESS combines a simple cut with a striking look. Sewn from soft, breathable cotton knit, it has a loose, simple shape, a striking open back, and a length reaching mid-calf. This means it drapes beautifully on different body types — it doesn’t cling, but it doesn’t add unnecessary bulk either.
Who is it for?
For women who value comfort, versatility and timeless cuts. If you like having styles in your wardrobe that need no extra styling — you just throw them on and go — the DEVEN DRESS will be perfect, especially for trips away.
ELINA DRESS — subtle femininity with a detail
This season’s new arrival — the ELINA DRESS — combines simplicity with a striking accent. It has a smooth, slightly A-line cut that drapes beautifully over the body, offering comfort and freedom of movement. All the magic is hidden in the back — a decorative bow adds girlish charm and draws the eye. It’s a little reminiscent of DEVEN, but differs in length and that signature bow.
Who is it for?
If you like minimalism broken up by an original detail, and you want your dress to have “that something” — the ELINA DRESS will be a great choice. It’s also a wonderful option for shorter, petite women — its length is just right and never overwhelms the figure.
FREDERIKA DRESS — simplicity with a striking back
The FREDERIKA DRESS stands out with an unusual wrap of fabric across the back, which adds an intriguing character to its simple cut. It has wide straps, a below-the-knee length, and a straight line down — making it comfortable, yet subtly sensual.
Who is it for?
For women who value simple, versatile cuts with a touch of originality. The FREDERIKA DRESS works for everyday wear, for the office, and — with the right accessories — for evening occasions too.