Heading into autumn – it’s going to be beautiful and comfortable...

September is usually when we’d unveil our new Autumn–Winter collection. This year, though, we decided to break from that pattern. In line with current market trends, we want to surprise you more often with new arrivals — offering styles perfectly suited to the season, or even to a specific month. So instead of one big launch, we’ve prepared regular drops of new designs for you.

September Launches are weekly drops featuring both brand-new cuts and well-known classics in fresh colors. You’ll also find debut fabrics and knits that add originality and freshness to our collection.

You can already see the first new arrivals on our website — among them, the JERRY dress in a juicy cherry shade. It’s a waist-tie style that beautifully accentuates the silhouette and works in many outfits. The cherry shade will keep appearing throughout upcoming designs — from the classic OLIVIA blouse, through the JILLY top, to the brand-new ROSARIO blouse. The latter, like JERRY, has a waist tie — a detail that adds femininity and subtle elegance.

In the coming days, short videos with styling ideas for the new pieces will also appear on our website. Through them you’ll see how to pair dresses, blouses and tops with other wardrobe pieces to create looks for different occasions. You might just find some inspiration of your own.

And this is only the beginning! In upcoming drops we’ll show you checks — one of the strongest trends of this autumn. At by Insomnia they’ll appear in new skirts and wide-leg pants that fit perfectly with the season’s mood.

Stay with us — autumn is shaping up to be truly stylish!