About Us
By Insomnia
This is a Polish clothing brand born from a passion for beauty, fashion and women’s independence. When Marlena and I came up with the idea of creating our own collection of clothing from natural knits in 2011, it was a bold and pioneering move. At a time when chain stores and foreign trends dominated, we chose original fashion designed and sewn in Poland.
With every season our collection grew, and the list of styles that became true bestsellers kept getting longer. Some cuts — like the LALA pants, the MEGAN dress, or the FOXY and OLIVIA blouses — have been with us for years, returning in new versions and still enjoying huge interest. They became recognizable — not just by name, but by a fit that sits perfectly on the body and offers comfort for any occasion.
Our customers often come back for the same style in a new color or knit — they know they can rely on it. That’s exactly why we build our collections around these proven styles, adding new pieces but never abandoning what truly works.
Since then we’ve created hundreds of styles — from pants and blouses to dresses and sweatshirts. All comfortable, feminine, and made from high-quality materials. Thousands of customers have fallen in love with our designs, coming back to us for years and supporting the brand with the moth.
Today, by Insomnia is a whole range of styles that make up a capsule, versatile wardrobe. One where every woman can feel like herself — comfortable, feminine and natural.
We warmly welcome you to our stores and our website,
Natalia & Marlena