Trading snow for pastels: the new spring collection at By Insomnia
What a winter that was! Even the oldest mountain folk barely remember such long months of snow and frost. :) We think we’ve all had enough of those “winter pleasures.” With huge relief and joy, we’ll be putting away heavy sweaters, jackets and boots to make room for something lighter.
In today’s post, I’d like to tell you about the By Insomnia color palette that’s about to hit the shop. Get ready for a breath of fresh air!
Milky ice cream colors — spring 2026 trends
This spring, pastels will reign at By Insomnia. Every one of our new colors has been seasoned with a hint of sweet cream, but don’t worry — the shades remain stylish and far from saccharine.
- Strawberry and Raspberry: You’ll definitely fall for the shades of milky strawberry and creamy raspberry. They’re softly powdery with varying intensity, so every one of you will find a pink that perfectly suits your skin tone.
- Mint and Pistachio: Minty stracciatella and pistachio — that’s what I taste on my tongue when I think of this year’s greens. These are colors that add energy and glow.
- Beiges and Browns: Milk chocolate and cappuccino are our flagship beiges this season. They’re refined, calm, and the perfect base for any outfit.
Sounds delicious, doesn’t it? Add to this “sweet” palette a sky blue and a sea-water turquoise, and you’ve got the complete recipe for the perfect spring-summer wardrobe at By Insomnia.
Classic stripes and melange — knits you love
Besides the new pastel colors, we have a few more surprises for you:
- Grey melange: After a short break, we’re bringing back our iconic greys — the absolute foundation of basic style.
- Stripes, reimagined: As every year, we’ll surprise you with stripes, but this time on unusual, signature knits that will steal your heart with their texture.
I’ll tell you about the new cuts and patterns in just a few days, in the next blog post. Stay tuned!