Privacy policy

Last updated: September 22, 2026

byinsomnia operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a customized shopping experience (the "Services"). byinsomnia store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or otherwise transact business with us, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs our collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure practices described in it.

Personal Information We Collect and Process

When we use the term "personal information," we are referring to information that identifies, or can reasonably be linked to, you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including the information you provide to us when communicating with us, for example when you send a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you use or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use our Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or services or browse our websites, and through the use of cookies and similar technologies.
• From our service providers including when we work with them to provide certain technology and they collect or process your personal information on our behalf.
• From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

• Providing, Customizing, and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, fulfill your orders, to remember your preferences and items you are interested in, to send you notifications related to your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your previous purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services online, including in our Services or on other websites, including based on items you have purchased or added to your cart, or other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to protect public safety and the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to respond to your questions, to effectively deliver information and support relevant to your use of the Services, and to otherwise communicate with you.
• Legal Reasons. We use your personal information to comply with applicable law or to respond to valid legal process, including from law enforcement or other government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, we may disclose your information to vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to provide us with personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have a right to direct us not to share your information for personalized advertising and marketing purposes based on your online activity with different merchants and different websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Shopify

Our Services are hosted by Shopify, who collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information provided to us through the Services will be shared with Shopify, as well as third parties who may be located in other countries than where you live, in order to help provide the Services to you. In addition, to help secure, grow, and improve our business, we use certain enhanced features provided by Shopify that draw on information and insights derived from your interactions with our Store, with other merchants, and across the Shopify platform. To provide you with these enhanced features, Shopify may use personal information collected through your interactions with our Store, with other merchants, and across the Shopify platform. In these circumstances, Shopify is responsible for processing your personal information, including responding to any requests to exercise your rights with respect to Shopify's use of your personal information for these purposes. To learn more about Shopify's use of personal information and your associated rights, please review Shopify's Consumer Privacy Policy . Depending on where you live, you may be able to exercise your applicable rights over your personal data here Link to Shopify's privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

• Right to Access/Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right to Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify processes your personal information and any rights you may have, including any applicable rights with respect to Shopify's processing of your data, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process certain requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before an authorized agent can make a request on your behalf, we will require that the authorized agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timeframe consistent with applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or lodge your complaint with your local data protection authority. A list of EEA data protection authorities can be found here.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

Whenever we transfer your personal information out of the European Economic Area or the UK, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or an equivalent contract issued by the relevant competent authority in the UK, unless the data is transferred to a country that has otherwise been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone at +48 515 818 600, by email at sklep@byinsomnia.pl or by mail using the details provided below: ByInsomnia Sp. z o.o., Kwitnącego Sadu 2, 02-202 Warszawa, Poland We are the controller of your personal information for purposes of applicable data protection laws.